At Saucony, a good day is a day we run.
An excellent day is one in which we encourage someone to run.
GU was created in 1991, and it all started when a father wanted to find a solution for his daughter who couldn’t digest bars…Energy gel was the first product launched. GU’s products are mainly aimed at triathletes, runners and cyclists, but the range can also be adapted to a wide range of sports: hiking, golf, climbing, skiing, fitness, etc. Thanks to its origin, GU manages to combine the necessary efficiency of an energy product with a taste experience that will make you want to work out to use them!
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