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New Balance
offers a complete range of running shoes, apparel and accessories to optimize performance and the running experience. Shoes for men and women incorporate advanced technologies for comfort, stability and responsiveness, with options like the Fresh Foam sole for gentle cushioning and FuelCell technology for dynamic propulsion.
Some models include a Vibram® sole for trail running and GORE-TEX® for weather protection, while others offer medial support and T-BEAM technology for stability. The performance clothing collection incorporates NB DRY and NB ICE technologies for moisture wicking, as well as NB HEAT, NB Wind Defy and NB Water Defy to cope with varied weather conditions.
Since 1906, New Balance has
a unique history
. Originally founded as The New Balance Arch Company, the company manufactured orthopedic insoles before revolutionizing running in 1961 with the Trackster, the first shoe designed specifically for running.
In 1972, Jim Davis bought the brand during the Boston Marathon, keeping it independent and focused on quality and performance. Always innovative, New Balance integrates technologies such as Fresh Foam X and Fuelcell to meet the needs of modern athletes, and sponsors prestigious marathons such as New York, London and Valencia.
In short, New Balance embodies a tradition of excellence handed down from generation to generation, offering athletes a lasting asset on the road to success.
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