Best-of adidas

adidas, we tell you everything!

Did you know that “adidas” is a contraction of “Adi” and “Dassler”, the first and last names of its founder?

Founded in 1949, the brand first earned its stripes in soccer. It reached its peak in 1954 with Germany’s victory in the Football World Cup.
Then, little by little, adidas expanded into many sports, including running, where the brand now excels.