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Under Armour

APPAREL PERFORMANCE

Innovation is at the heart of the brand's missions.

The story of Under Armor begins in 1996 with a simple idea: to create clothing that eliminates perspiration with an ultra-soft "second skin" effect. The UA Tech ™ material was born from this desire. It is designed to look like cotton but to function like real sportswear. Other creations of material will follow, combining technicality, protection and breathability. Innovation is at the heart of the brand's missions, the aim being to make the athletes perform as well as possible