Since 1906, New Balance has been writing a unique story. Founded as “The New Balance Arch Company”, the company originally manufactured orthopedic insoles. In 1961, it revolutionized the world of running by launching the first shoe specially designed for this discipline, the Trackster.
In 1972, Jim Davis bought the brand at the Boston Marathon, remaining its sole owner to this day. Under his leadership, New Balance has always asserted its independence and dedicated itself to performance and quality.
Always at the forefront of innovation, New Balance incorporates new technologies, such as Fresh Foam X and Fuelcell, to meet the needs of today’s athletes. It also invests in the international scene by sponsoring prestigious events, including the New York, London and Valencia Marathons.
In short, New Balance embodies a tradition of excellence that has endured from generation to generation, giving all athletes an undeniable edge on the road to victory.
The information below is required for social login
Sign In
Or
Create New Account
Or
Your data is processed and collected by Lepape, which acts as the data controller, in accordance with the French Data Protection Act and the RGPD. For more information on the processing of your personal data, you can consult our Privacy policy.