As Keith Bontrager built his reputation in the 80s with indestructible ATV frames in a garage somewhere in northern California, he had no idea that his name would become one of the most famous brands in history. cycling. The brand partners with Trek but remains in its infancy. Its objective remains unchanged: designing the product, manufacturing it, using it and worshiping it. The products produced always follow the same founding principle: "as a cyclist, if we don't find what we are looking for on the market, our duty is to make it"