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ARENA

WATER INSTINCT

Arena works with research centers, universities and athletes to find out how to swim better and faster. The design and materials of its outfits are constantly evolving. In 2009, Times Magazine named Power Skin X-Glide one of the 50 Best Inventions of the Year.

In 2012 Arena broke new ground in swimwear technology with Powerskin Carbon-Pro. Today, its capacity for innovation has been extended to meet the needs of all members of the swimming and aquatic sports community. Arena supports your inspiration day after day, month after month, year after year. Arena is committed to evolution.

That’s its DNA. With evolution comes innovation, and innovation means trying new things. For four decades, the brand has been on a quest to develop the fastest, toughest products for competitive and leisure swimming. This meant doing research where others weren’t: fluid dynamics, textiles and biomechanics. She has made professional swimmers key members of her R&D team.

With them, she examined their needs and movements in the water, before transforming this knowledge into swimwear and equipment of superior performance and value. The winning combination of advanced search and athlete feedback remains its hallmark.

Arena has made extraordinary discoveries concerning underwater performance and hydrodynamic design: how to reduce friction and drag, increase buoyancy, regulate body temperature, optimize muscle compression to reduce fatigue, increase stability during swimming.

This also involves studying the elasticity, durability and UV protection of fabrics. The brand also designs for triathlons, where competitors take on more than one element. From the early days of the sport, when swimmers did nothing but breaststroke, to today’s competitions with sixteen separate events.

From woollen swimwear to tiny swimsuits and high-tech full-body suits. Swimming and swimwear have progressed enormously over the years. And Arena continues to evolve with the sport and its athletes.

Set your instincts free. Arena understands this, and works to cultivate it. These products can speed up your swimming. They can maximize your performance. They can give you the confidence to dive into the pool or cross the finish line. They can make all the difference to your training. They’ll be with you every step of the way on your aquatic journey: when you first get in the water, when you train and improve, and when you swim your heart out. Become one with the water. Be in your element.