GU was created in 1991, and it all started when a father wanted to find a solution for his daughter who could not digest the bars ... The Energy gel is therefore the first product launched. GU offers its products mainly to triathlon, running and cycling, but ultimately, the range can very well adapt to many practices: hiking, golf, climbing, skiing, fitness etc. From its origin, GU succeeds in combining the necessary efficiency of an energy product with a taste experience that will make you want to play sports to use them!
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