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Electra

Electra Loft bikes

Le Loft Go!

This intuitive VAE is at home on hills, taking you from one end of town to the other. Its open frame is easy to straddle, while its electric assistance is easy to access. Available in 400 or 500w versions, the motor’s pleasant range will propel cyclists to the trails of their region. There are no limits to discovery with this machine.

Le Loft 7i

This ultra-reliable women’s velotaf is designed for daily commuting, allowing you to explore the city right down to its steepest corners. Aesthetically pleasing with a remarkable finish (leather handles and saddle, sleek color scheme), it’s the perfect finishing touch for the regular rider who doesn’t compromise on style.

Electra Townie bikes

The classic Townie

The best-selling city bike in the USA, it’s perfect for going to the market, drinking a coffee or riding to the next town. Electra bicycles are a must-have for users with a fondness, near and far, for the world of ultra-trendy retro bikes. A true icon of the American brand, the Townie stands out with its cruiser style, reminiscent of a biker’s look.

The Townie Go

Following on from the classic version of this best-seller, the electric version of the Townie VAE has everything to appeal to cruiser enthusiasts. In addition to stability and comfort, it now offers invaluable assistance for getting around town. In fact, the entire Go! range is riding the wave of electric VTCs with their inimitable style.

Electra bike accessories

Now based in Hamburg, the brand is a way of life. In addition to its urban bicycles, the company also designs accessories, each more original than the last. They include


Domed Ringer


and Coolcat helmets, not to mention luggage racks and the


Horn Bugle


.

ELECTRA, CALIFORNIA IN YOUR SKIN

Electra was born in the small surfing community of Leucadia, California. Drawn to Southern California for fun and surfing, inspired by the mythical design of yesteryear, Benno Baenziger and Jeano Erforth have resurrected the classic Cruiser in a market that has become stagnant and, frankly, a little too pretentious. That’s how Electra made cycling fun again, allowing Americans to get back to their good old-fashioned passion.