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Discover our stores PARIS | LYON open from Monday to Saturday from 10am to 7pm

Order at 01 53 75 00 00

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Beto: Be the Original

Created in 1988 , the Taiwanese brand has a slogan that is close to its heart: Be the Original (Be The Original) . Since its creation, Beto has kept its objective by offering a wide range of bicycle accessory products, particularly in pumps . And always strives to offer each cyclist a product, a most innovative and unique tool. 2011, 2012, 2016… The years when Beto received the Good Design Award : it rewards the most innovative products of the year.